Answer:
the 5Cs of opportunity identication:
1. Circumstance
2. Context
3. Constraints
4. Compensating behaviors
5. Criteria
Explanation:
According to Scot Anthony, to identify opportunities it's important to understand the 5Cs of opportunity identication.
1. Circumstance: Know the specific problems which your customers care about and how they get solutions to it.
2. Context: Know what the customer did in the past and work around it to present something realistic.
3. Constraints: Get to understand customers' barriers and constraint.
4. Compensating behaviors: Understand the compensations that engage your customers.
5. Criteria: In order to know a good solution, it's important to understand the criteria that matter to your customers.
