Let’s say a company that makes a consumer product such as laundry detergent asks customers to write a positive review about the product in exchange for a small chance of winning a $1 discount coupon. What does cognitive dissonance theory predict will happen to consumers who dislike the product but still participate and write the testimonial?

Question

30-03-2020
Business

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Let’s say a company that makes a consumer product such as laundry detergent asks customers to write a positive review about the product in exchange for a small chance of winning a $1 discount coupon. What does cognitive dissonance theory predict will happen to consumers who dislike the product but still participate and write the testimonial?

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monica789412 monica789412 · Answer 1 · 2020-04-05T18:53:00+02:00

A company that makes a consumer product such as laundry detergent asks customers to write a positive review about the product in exchange for a small chance of winning a $1 discount coupon.The cognitive dissonance theory predict that the attitude of the customer toward the product will become Positive

Explanation:

Cognitive dissonance theory talks about a state of an individuals mind in which their exist a conflict between the attitudes, beliefs or behavior of an individual,which produces a feeling of mental stress.

As per the cognitive dissonance theory Whenever there is an disharmony between our attitudes or behavior , we should make effort to eliminate the dissonance.

In the above question the company has made an effort to remove the dissonance among its customers by giving them a small chance of winning a $1 discount coupon.Thus resulting in a positive change in the attitude of the customer.