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George, a chef and owner of L'Auberge, a popular restaurant, is always visiting his competitors to observe how they are doing things in their restaurants. He told one of his managers, "I eat dinner at a lot of restaurants because I want to know what is going on. I am always concerned that one of our competitors will surprise us with a new service or menu item, like ours but better." In which activity is George engaging?

Respuesta :

Answer: Competitive intelligence

Explanation:

Competitive intelligence means the capacity to collect information and data regarding the competitors which might be a potential competitive advantage of the competitors. This skills is necessary for George as a restaurant owner to know the competitive market and understand their strategies.

As George understand the opportunities and challenges for his business due to the activities of the competitors he can make necessary changes to his business to stay competitive and stay successful in the market. This is a complex method of gathering data.

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