To meet market needs companies sometimes change product names so that the name in the local language is culturally meaningful. This is an example of a company using _______________ strategy.

Respuesta :

Answer: A Multi-Domestic

Explanation:

A MULTI-DOMESTIC strategy is a decentralized marketing strategy used by companies that are international to expand their market base in a country by encouraging local branches to establish their own marketing strategies that would cater for the country's unique needs, cultures, traditions and preferences.

Like Coca Cola in Iran for example will not have ads of women in bikinis being chilled by a cold Coca Cola bottle in the hot sun because that would go against codes of modesty in Iran.