Answer:
Marketing managers should conduct market research that reveals the unmet needs of the product.
Explanation:
Market research is a detailed study of consumer behavior in a specific place, space or time. This type of research is carried out with the purpose of knowing consumer behaviors, when you want to make a change to the product / service or when you want to penetrate the market effectively; On the other hand, it is necessary to make these evaluations periodically in order to meet new customer expectations, to cope with the changes resulting from the arrival of new brands or changes in consumer habits.