contestada

Yummy Peanut Butter created a new​ coconut-flavored peanut butter that it tested in a small number of representative cities. The company plans to use the results to forecast national sales and profits. Which of the following did the firm​ use?
A.
ambush marketing
B.
standard test markets
C.
affinity marketing
D.
simulated test markets
E.
controlled test markets

Respuesta :

eooyibo123

Answer:

B.

standard test markets

Explanation:

Standard test markets is when a set of representative cities are selected and the full marketing mix is tested in these areas before a new product launch. The new products are sold through their normal channels to simulate reality.

Yummy peanuts is testing its new coconut flavored peanut butter in a group of representative cities. Aimed at forecasting national sales and profit. This is use of standard test markets.

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