But Adriana didn't give up, insisting her team continue to promote the product. She pushed her deployment plan and launched it in the entire market, along with a robust and expensive television and magazine ad campaign. Just like during the regional trial, it was a dismal failure with very limited sales. The executive team suggested that Adriana's strategy planning was flawed in selecting this type of new product as the core of her strategy. Consider the potential techniques for improving decision making that Adriana could have utilized to avoid defects in her planning process.