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Answer:
In 2014, McDonalds decided to give their customers free reign and submit ideas for the types of burgers they’d like to see in store. They could create their perfect burgers online and the rest of the country could vote for the best ones. In Germany, creators were also encouraged to create their own campaigns, which included viral videos and other valuable content marketing, which of course cost McDonalds nothing.
Once the winners were crowned, McDonalds released the burgers weekly, along with the picture and short bio of the creator.
Explanation:
that's an example hope it helps <3
