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The reason so many firms suffer aggressive, margin-eroding competition is because they've defined themselves according to operational effectiveness rather than strategic positioning; Who said this?

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Answer:

The correct answer is "Michael Porter".

Explanation:

Michael Eugene Porter is a professor at Harvard Business School and directs the Institute for Strategy and Competitiveness at Harvard Business School. He is known worldwide for his influence on business strategy, consulting, economic development of nations and regions, and the application of business competitiveness to the solution of social, environmental, and health problems.

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