Organizations must be careful not to become complacent, particularly when their competitors are coming up with creative ideas. This highlights the importance of ______ in achieving competitive advantage."
This highlights the importance of innovation in achieving a competitive advantage.
Explanation:
In order to make the organization withstand the competition that is posed by numerous competitors through the introduction and implementation of competitive ideas, it is mandatory for the businesses to invest in new technologies and take the need for innovation seriously.
The pace at which the trends in the market change should be devised by the businesses intelligently and steps should be taken to maintain the pace of innovation in the business.
