Answer:
a measurable goal
Explanation:
A measurable goal is a part of the S.M.A.R.T goals that brings structure and trackability into your goals and objective.
By greeting and possibly knowing customers names the services marketing manager can to be able to attract more customers not just by understanding what the customer needs but being able to relate available product or services to them.
By so doing the service marketing manager can be able to measure what exactly he/she has achieved after providing the required service to the customer
