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There would be other changes, too. The "cola wars" were escalating [in the 50s and 60s], and there was a new, all powerful weapon in the battle: .

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Answer:

The correct answer is: television.

Explanation:

The "Cola Wars" refers to the increasing competition between worldwide known soft drinks Coca-Cola and PepsiCo during the 50s and 60s. Those decades were characterized by rapid changes in the world and the soda business was not left behind. In those years,  a powerful source for marketing was introduced: the television. This boosted propaganda for the drinks of the two companies.

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