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Former GVO marketing director, David Lieberman, tells a story about a new product idea proposed by a creative person. The idea was loved by everyone except a high-ranking manufacturing representative who rejected the idea because the new proposal involved a color change which he implied would create a spare-parts problem. Because his experience in manufacturing involved cost cutting, lean inventories and focus, he could not conceive of how this new product proposal would be good for innovation. This is an example of what kind of organizational barrier?
A) vested interests in the status quoB) personal time constraintsC) behavioral barrierD) systemic barrier

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oreoluwa2001ng

Answer: A - vested interests in the status quo

Explanation: Vested interests in the status quo is when people derive their income, job, status or power from something they have an interest in.

Even if the situation causes obvious harm to people or the environment, they work to keep the status quo for economic reasons. This causes a conflict of interest between what is good for the individual in the short term and what is good for humanity and the planet in the long term.

Vested interest structures impede and suppress innovations that would benefit society as a whole. The most practical solution is to implement a guaranteed livable income which would immediately reduce the impact and number of vested interests, and would free humanity to evolve and save the environment before it is too late.

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