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When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications.
O True O False

Respuesta :

letmeanswer

The given statement " When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications " is TRUE.

Explanation:

The marketing mix relates to the series of measures or strategies used by a corporation to sell a commodity or product on the marketplace.

The 4Ps represent a traditional marketing blend, including price ,product ,promotion and place.

  • Define the firm's Single Sales Proposal (USP).
  • Describe the brand target audience.
  • Define in depth the element.
  • Develop a product pricing plan.
  • Recognise the market location of the product. Specify the advertising techniques you are using for the product.