Answer:
Benefit both parties
Explanation:
Communication is the process of transferring information from the sender to the receiver. In a communication process: The sender encodes the information, transmits it via a medium, the sender receives the message, decodes it, perceives it and send feedback to the sender.
It the process mentioned above, communication will become ineffective if any of the things is not done properly. Consequently, it should involve, and therefore, benefit both the parties.
