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A(n) _____ pricing policy is a policy that regularly discounts merchandise from the established market price in order to build store traffic, generate high sales, and enhance gross margin dollars per square foot of selling space.

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Answer:

Below-market pricing policy

Explanation:

A below-market pricing policy is one in which an organization decides to sell its goods or services at a price lower than what is currently available in the market.

An organization that uses this policy, does it to increase then number of customers visiting its stores and to generate more sales.

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