Answer:
True
Explanation:
The US VALS (Values and Lifestyles) Framework divides US adults into eight groups (mindsets) of consumer behavior. The main aspects of classification are primary motivation and resources. Those two combine create a specific consumer mindset.
Opposed groups are the Innovators and Survivors, taking into consideration the resource aspect. Groups in between include: Thinkers, Achievers, Experiencers, Believers, Strivers and Makers.
