Associated Supermarkets operates a large chain of stores across several midwestern states. While Associated doesn't actually produce any canned foods, it markets a line of foods under its own brand name that were actually produced by another company. Associated canned foods represent a_________.

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29-11-2019
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Associated Supermarkets operates a large chain of stores across several midwestern states. While Associated doesn't actually produce any canned foods, it markets a line of foods under its own brand name that were actually produced by another company. Associated canned foods represent a_________.

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Nyctalus Nyctalus · Answer 1 · 2019-11-29T10:44:59+01:00

Answer: dealer (private) brand

Explanation: In simple words, private brand refers to the products that are exclusively manufactured by a separate entity for a particular retail store or chain.

Such products are sold by that retail brand in its own name and are generally priced lower than other similar products that are offers in the market.

People tend to have a perception that such products are of low quality due to non reliability of the manufacturer and lower prices but this way of thinking is changing rapidly.

jaquelinefvr jaquelinefvr · Answer 2 · 2022-03-24T12:20:16+01:00

When marketing a line of canned foods under your own brand that were produced by another company, the associated canned foods represent a dealer brand.

What are the advantages of getting your dealer brand?

The strategy of developing a private label in an organization such as a supermarket helps to sell products at a lower price, in addition to generating greater reliability related to the company's reputation.

Therefore, creating its own product line can generate value for consumers and make the company more competitive and well positioned in the market.

Find out more about private label here:

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