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A price leader is a firm that ____ in the industry.
a. sets the lowest prices
b. sets the highest prices and has a low market share
c. sets acceptable prices and has a dominant market share
d. sets the globally consistent price

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Answer:

The correct answer is (C)

Explanation:

Price leader is an organisation that activities control in deciding the price of products and goods. The price leader activities leave different contenders with few or no choices other than to alter their costs to coordinate the value set by the price leader. Price leader is ta firm who has the maximum market share.

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