A number of yogurts are marketed under the Duncen brand, including Duncen All Natural, Duncen Fruit on the Bottom, Duncen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts under the Duncen brand is an example of a:

a. brand equity
b. product item
c. product mix
d. promise index

Product mix ( which is also know as product assortment ) can be defined as the collection of all the products that company is offering for sale under its brand name . In the given question , company is selling number of product lines like Duncen all natural, duncen fruit on the bottom, duncen active , dun -o- nino under its duncen brand to the customers .

A number of yogurts are marketed under the Duncen brand, including Duncen All Natural, Duncen Fruit on the Bottom, Duncen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts under the Duncen brand is an example of a: a. brand equity b. product item c. product mix d. promise index

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A number of yogurts are marketed under the Duncen brand, including Duncen All Natural, Duncen Fruit on the Bottom, Duncen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts under the Duncen brand is an example of a:

a. brand equity
b. product item
c. product mix
d. promise index