The correct answer is B. Ideas and content
Explanation:
In writing, ideas and content refer to the main ideas and details included in a text rather than to the form of the text that is related to the election of words, use of grammar and style and presentation. This implies that if a writer focuses on ideas and content he or she aims at defining the information that is going to be including rather than the way this will be presented. Considering this, in the case of a writer that focuses on writing from experience and showing insight he or she is working on ideas and content because the writer is defining the details or information he or she wants to include rather than the presentation, word choice or fluency.
