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After purchasing a new oven and a cooking range, marta was contacted by the store where she purchased the products. the salesperson inquired about the delivery, installation, and her overall satisfaction. contacting marta after the purchase not only reduced any cognitive dissonance she felt, but also provided reinforcement for revisiting the store for future purchases.

Respuesta :

That is "True".

Cognitive dissonance is a mental idea identified with self-question when deciding. In marketing, usually alluded to as purchaser's regret, and identifies with the uncertainty clients feel in the wake of settling on an extreme purchasing choice. A call from the store dispelled this and a good customer care is something which always attracts the customers back to the store.

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