An inevitable aspect of field epidemiologic investigations is working with the media to keep the public informed. The interview is a journalist's tool to interact with the public health officials. Public health officials need the media to disseminate important information, and the media needs medical stories to sell news. There is one important technique public health officials can use to prevent reporters from straying from your message or turning the interview into an interrogation. And that is simply transitioning from one point to another. What is this technique called?