The owner of the theater would like to experiment with segmenting the market into people who have a willingness-to-pay >$20 and those who have a willingness-to-pay less than or equal to $20. The owner still pays $10 in royalties per person who views the film. The owner would like to find answers to the following questions, but the demand must be an integer value.
Find the price per ticket for the two market segments that maximize contribution.