explain howard sheth model of consumer behaviour. how does it is different from nicosia model of consumer behaviour
A) The Howard-Sheth Model emphasizes psychological and social influences, while the Nicosia Model focuses on communication processes.
B) The Howard-Sheth Model focuses on communication processes, while the Nicosia Model emphasizes psychological and social influences.
C) Both models emphasize psychological and social influences on consumer behavior.
D) Both models focus solely on communication processes between firms and consumers.