ABC Office Supplies is trying to increase its presence in the market. During a marketing team meeting, Candice asks whether ABC's external sales contractor operates at the same level of ethical standards that ABC does. In a later meeting, Keiko asks the team if they think the new attack ads ABC is planning to run against their biggest competitor are too harsh. In this example, Candice has asked an ethical question related to ______, whereas Keiko has asked an ethical question related to ______