Coca-Cola's reputation has suffered as it was named 'the world's most polluting brand in plastic waste audit'
With reference to the term 'corporate social responsibility' discuss the reasons for which Coca-Cola finds it necessary to 'to help turn off the tap in terms of plastic waste entering our oceans and to help clean up existing pollution'
A thorough assessment of the merits or limitations of the classical view of firms as opposed to CSR. Able to illustrate with examples the impact of CSR activities on the environment with reference to the relationship between firms and the wider society. A well-reasoned discussion about the role of CSR activities in addressing negative externalities and generating long-term financial and reputational benefits for the firm.