For the Return on Market Investment​ (ROMI) to be used​ properly, an organization must do all of the following EXCEPT​ ____________.
A.
combine ROMI review with the results from other marketing metrics
B.
focus on the​ short-term profits and expenditures in the ROMI
C.
consider the​ long-term impact of the ROMI
D.
identify other appropriate and consistent measures to use