write an academic paper through the analysis of a case study, determine a Starbuck company strategic intent, and identify the processes for delivering customer value and either creating or maintaining a core competency.
Write a brief report to the CEO of the case organisation in response to the following:
• Describe the current strategy and still pertinent aspects of our past strategies (hindsight).
• Evaluate the strengths and weaknesses of the company.
• Identify the key strategic issues confronting the corporation over the next decade or more (foresight).
• Determine what should be on the strategic pathway.
Getting Started
• Description of company mission, goals, strategic objectives and strategies in terms of strategic intent.
• Profile of dominant economic characteristics external to the organisation.
• Analysis of the internal attributes of the organisation, with particular attention being paid to the presence or otherwise of a core competency.
• A clear statement of the value quotient being offered to intermediate customers and
consumers, namely, a specific statement of the source of the organisations competitive
advantage, and how this may be sustained in the future.
• Is it worthy of investment?