Pretend that you are the CEO of Milliford Labs. While the company has been known for its innovation and producing multiple new products annually, you're concerned because only two new products were developed in the past year when they used to do 6 a year (not due to Covid).
As the CEO, you want to turn this around. Consider how many new products could actually be developed in a year. If they only developed a couple (2) last year, then how many could they actually develop in new year? Be realistic.
The purpose is to inspire and encourage people to develop more new products. You can make up the details as you communicate an inspiring change speech to kick off the company retreat and outline a plan (note: type of company is not important). Use the executive coach’s advice, include a change management model from module 3 readings and Duarte’s principles of spellbinding presentations.
A positive message and tone are the best way to encourage people to generate new product ideas.
Company has a retreat scheduled. Consider how CEO might use retreat to kick-off initiative, generate excited and gather ideas. Incorporate Module 3 reading on change models into paper