Hello. There are a few homework questions I am struggling. If you could please help with these quick questions, i'd be very grateful.
1)
if two companies have developed a strategic partnership relationship, the sales approach which would be used in most situations would be the
A) mission-sharing
B) stimulus-response
C) need-satisfication
D) problem-solution
2)
In terms of types of personal selling, missionary salespeople are salepeople who
A) provide information about a good or service
B) actively generate potential leads and persuade customers to make a purchase
C) follow-up telemarketing leads that have been generated
D) are involved in going ti potential customers' place of business to solicit accounts
3)
The key to a direct response marketing program is the
A) quality and type of appeal used in the direct mail piece
B) brand equity of the product being sold
C) quality of information with a firm's database
D) quality of product being offered.
4)
in most cases, the most difficult part of prospecting is
A) developing a list of potential customers
B) determining which prospects are viable
C) deciding on the criteria for classifying prospects
D) deciding the potential of prospects