Refer to case study discussion on – ‘The Marvel Way: Restoring a Blue Ocean’ and answer questions #3 and #4
Q3. How Marvel has been successful in breaking the value/cost trade-off? What are the key elements of its blue ocean strategy? Draw and discuss the strategy canvas? Q4. What is the difference between Red Ocean and Blue Ocean strategy? Give two examples (other than Marvel) and explain with the help of ERRC framework?