Now that you have familiarized yourself with Michelle’s situation, answer the following questions:
Does Michelle have the potential to be a successful entrepreneur?
Why or Why not? Support your reasoning.
Numbers aside, is Michelle’s idea for a jewellery boutique store sound like a good idea?
Why or why not?
Is Michelle’s estimate of the market potential realistic?
Why or Why not?
Support your reasoning.
What other methods could Michelle use to get an estimate of her future sales?
What other research should Michelle perform before making her decision?
What steps should Michelle take to decide if she should continue to open her store?