The concept of supply chain management is considered to be part of the ________ of the marketing mix.

Select one:

a. product

b. price

c. place

d. promotion

e. plan

Purpose marketing, or pro-social marketing, as practiced by the well-known Tom's shoe company, ________.

Select one:

a. engages consumers in a meaningful way

b. is a least preferred marketing strategy

c. focuses primarily on increasing productivity

d. has no impact on consumers who care about social issues

e. is a for-profit part of the business

Making a change in any one of the marketing mix elements will ________.

Select one:

a. require the firm to introduce new products

b. leave the other elements unchanged

c. require an increase in promotion

d. have a negative effect on a similar element

e. have a domino effect on the other elements

The Clean-O company makes a cleanser for the hospital and nursing home market that is guaranteed to kill 99 percent of Staphylococcus germs, a major concern for medical facilities. Unlike other companies, Clean-O is not interested in pursuing the consumer market. In this case, Clean-O has adopted a ________ orientation.

Select one:

a. relationship

b. differentiation

c. mass customization

d. market

e. product

Customer relationship management (CRM) is designed primarily to ________.

Select one:

a. position products to serve very specific customer groups

b. identify profitable customers in new markets

c. facilitate higher levels of customer satisfaction

d. clearly distinguish a firm's products from those of competitors in the minds of customers

e. assess the personality characteristics of target customers

In order for Marketing (Big M) to succeed, firms should create ________ strategies.

Select one:

a. market-driving

b. market-driven

c. predatory pricing

d. diversification

e. vertical integration