Publicity refers toMultiple Choicemethods used to get a nonpersonal, directly paid presentation of a company or its products.a paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor.a nonpersonal, indirectly paid presentation of an organization, product, or service.a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.a short-term inducement of value offered to arouse interest in buying a product or service.